Many parents find themselves in a vicious cycle. As car traffic increases, road safety declines, resulting in feelings of insecurity. This leads to parents driving their children to school by car in order to ensure their safety. This in turn, results in more traffic in and around the school. The Traffic Snake Game is a solution to breaking this vicious cycle by encouraging schools, children and parents to adopt walking, cycling, public transport and car sharing when travelling to and from school. The game is simple.
Two weeks before the game begins, each school establishes its baseline. Through a hands up survey the teachers note down the current travel modes of pupils. This baseline helps the school to set their own target.
This is the percentage of sustainable trips the school wants to reach during the game. During the two weeks of the campaign, pupils receive a dot for every day they travel to school using a sustainable travel mode. Sustainable travel is walking, cycling, public transport or car sharing. The dots are placed on a large sticker. The maximum number of dots per sticker depends on the target. When a class has a full sticker, it is added to the school banner. Make sure to put the school banner somewhere visible! Reaching each badge on the banner can lead to a reward. Rewards can vary from an apple, movie time, extra playtime, no homework or the choice of which book to read. When pupils reach the head of the snake and the school target has been met, the reward they earn will be even bigger. Teachers carry out a final ‘Hands-Up’ survey three weeks after the campaign. This is so schools can assess the impact of the Traffic Snake Game. Survey results from the whole campaign (before, during and after) are recorded on the measurement forms and submitted online for further analysis. See how easy it is? The Traffic Snake Game is fun, free and easy to implement. What’s more, children, parents and teachers love it! Join us now to see how the TSG can help make your school a safer and more sustainable environment. Subtitles by the Amara.org community