Online Marketing: How to Legally Use Images Online & Avoid Copyright Restrictions

Online Marketing: How to Legally Use Images Online & Avoid Copyright Restrictions


hello amber Vilhauer here, your
online business development expert and during today’s four-minute fast-track
video we’re going to be talking about what is okay and what is definitely not
okay when it comes to using images online because we all like adding neat
little images to our social media or adding images to our content pages
inside of our website, especially our blog or using them on our email
marketing, but the question is do you own the rights to use those photos because
if not, if you use a photo illegally then you can get fined up to $1,500 per image
depending on who took that photo and what their copyright and privacy, you
know, terms are. So you have to be really careful when it comes to using images
online which is why I wanted to talk about this today. We’re gonna talk about
what’s okay and what’s not okay, so let’s start with what images you are allowed
to use. If you take your camera your iPhone and you go out and you start
taking photos that means that you own the rights to use those photos and you
can use them however you want. You can add text on them, you can display them on
your website, in your social media because you own the rights to those. If
you go to a website and buy a stock photo some of the websites that I’m
using right now is I really like Adobe Photo stock. Adobe Photo stock has some
awesome imagery. I’m really picky when it comes to images. I don’t like those
cheesy stock photos. Instead I like more realistic looking photos that actually
feel like it’s real life and that I took maybe took it myself, and so I really
love Adobe photo stock because they just have gorgeous images at a pretty good
price. I think istockphoto.com is pretty pricey.
Shutterstock is another one but I find that most of their images are just okay
and again I’m pretty picky about the photos that I use. What is not okay to
use online and this is something that might shock a couple of you but Google
Images. We all like going to Google Images and checking out different images
and quote images and every thing else but you do not have
permission to use those photos because again you either want to have taken the
photo yourself or purchased the photo and then you can guarantee you own the
rights to use that photo. But if you find a beautiful-looking image on Google
images. don’t use it. I’m warning you. If you find a beautiful image on somebody
else’s website, don’t use it I’m warning you. If you look on social media and you
found a beautiful picture of a landscape image, don’t use it. I’m warning you.
And you know I know it’s tricky because there are so many beautiful images out
there and nobody wants to have to buy the rights to use an image, but it’s
better to be safe than sorry, so I definitely wanted to be sure to educate
you. And the last thing I want to share with you is that on these websites that
you go to and buy stock photos and especially if you get sucked into one of
those free stock photo websites, okay there’s no such thing as a free lunch. I
learned that in college in my econ class. You know, free stock photo sites are very
tricky because you’re gonna have to read the terms for the images that you
download and many of the terms say that you can download this image for personal
use but you’re not allowed to use it for commercial use and you cannot alter the
image in any way such as adding photo or text on top of that photo and if you do
they’re gonna be out to find you and give you a fine for using that photo
incorrectly. So if you are trying to pinch pennies and if you’re on a budget
and want to try one of the free stock photo sites, be sure that you are reading
their terms and conditions very very very very carefully and they are full of
legal jargon, so just be careful and be wise. I hope that you liked this video
and that that helps you move forward in your business. If you want definitely
subscribe to my youtube channel in the bottom right hand corner of this video
to get notified when future videos like this become available and head on over
to insightful development com for more tips to monetize and grow your business
online and until the next time when we meet just remember our company motto : No
Guts No Glory. Thanks so much for your time and I’ll talk to you soon.

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