Hello everyone! So, what does “clickbait” mean? “clickbait” is doing everything, even lying to get a “click” on your video. clickbait synonyms: fake news, soliciting. So obviously, clickbait most famous is red arrow, dramatic emoji or a super hither title like “It turns bad!”, “I have been assaulted”, “I stop YouTube”. So it’s normal that as a YouTuber, we want our videos being seen. So it’s normal to make a nice title, a pretty miniature, … That’s not the problem! The problem is when the HOOK don’t match with the CONTENTS. For this social experiment, we wanted to transpose “clickbait” in real life and watch people’s reaction in front of a promise too much attractive. “Maxi menus” to 1euro, hamburgers to 20cents or 90% promotions… So, our waitress, who is an actress in reality, will have for one mission today to incite you to consume faster! Is she going to make it? Disclaimer : we proposed to the most of cases a dessert to trapped people to get forgiven. [First try – Liège (Belgium)] Excuse me mam, are you aware of the great Quick action today? This morning, in every Quick of Belgium, hamburgers cost 20cents and “maxi menus” 1euro. Amazing! It’s only available now, enjoy it! I’m gonna eat now then! Are you interested? Maxi menu at 1euro? Yes! It’s 1euro the menu? Come on, no kidding.. [ This is how works a clickbait ] This isn’t valable. Are you interested? Are you really going to? Dude, 1euro the menu! Do you recognize us? I was too interested me! I 100% believed I was going to eat for 1euro! [ Clickbait is so attractive that we’ve been often trapped ] We’ve got 50cents menus, are you interested? Yes! Come on, go! Are you interested by McDo action? They’re crazy to realize something like this! It’s 50cents! We have to run before people get it before us! My balls! Could I get a 50cents menu? A 50cents menu ??? Did you know that Burger King just became the top 2 of “best fast food” ? We have created a new menu, the “clickclick” one! I’ve got reductions to 1euro for the menu! 1euro menu? So the menu cost 1euro, right? It’s an actress… No kidding? No, it’s not true… Ohh.. Do you know clickbaiting on internet? Yeah, I studied it in social sciences. You’re studying clickbaiting in school?! Yes Hey, are you alright? It’s 1euro for a Burger King menu, 1euro, it’s nothing! What can you get for 1euro? Uh.. candies. Come on, run! No it’s good, I’m waiting for someone but I’ll maybe go. But I need a second one! If you loose, you get a menu? Deal? Rock, paper, scissors! Yeah yeah, I’m going.. About publicity, you could fall into the trap? Yeah! Anyway, I think you’re pretty smiling, joyful.. Why are you so happy? Myself I smile because you do, it’s amazing! [ I found the perfect woman … ] Nice! Congrats, we’ll can see you by one or two months in my mind. Stay like you are! Do You React! I watch all of your videos, I’m a huge fan! We didn’t do it before, we will not after… And it closes at what time? Let’s do a thumbs battle and if you win, you buy the burger. And if I loose… In every cases, I’m gonna buy it! And if I win, you give me your number then? Because if not, it’s not okay.. And where’s the number? Are you interested too? It’s Burger King that offers an exceptionnal promotion! Wait, the 8euro menu costs now 1euro? Are you going now? Yeah, we’re going to. It’s an actress, it’s a social experiment. We’re gonna be on YouTube!! Damn, I asked for the number and everything… Do you know what clickbait is on internet? Yeah, it pushs us to click and… actually, it’s not what it seems at all! What we are doing looks like clickbait in real life? It’s real clickbaiting! And what do you think about clickbait on internet, you? I don’t give a sh*t ! There’s nothing but clickbait on internet! So, it means I’m not gonna get my 1euro hamburger? Holy shit! I was too motivated! We’ve got a new menu, the clickclick one, that costs 8euros in regular times but today it costs not 7euros, 6euros… It costs… 1euro! It’s crazy! But it’s 3pm! But.. I didn’t eat at 12am! Otherwise, the prom is gonna to end, you have to enjoy it now! Can we have one for each one of us? [ That’s exactly how clickbait works on internet … ] Sir, miss, what did you get like publicity? [ Lying in the only point of make you click or consume ] The 1euro menu Burger King publicity. It’s an actress and it’s a campaign against fake publicity. [ Clickbait : fake publicity ] Come on, I was hungry! We’re stupid! I was telling to myself that it was a little abused.. Do you know internet clickbait? People that put online things just to get likes n clicks. It happens to you to click on clickbait videos? Before yes, now we don’t even see it. We see the title and.. Sometimes I click anyway, like on YouTube when something is attracting, I click. What’s the clickbait that attracts you? It’s the video title. But now, often, we know that when we click, after, there’s nothing. Me, I click less and less often. Sometimes you’re gonna click on it anyway, we never know. So, may you offer us the menu now? You’ve got 90% reduction! If you take a menu at 8euros, it becomes a 80cents menu! Don’t you have a 1euro piece? No, really! But I have a super promotion for you too! Jesus Christ loves you! But, um, great, I love you too sir. Repent yourself, he’s coming! Fine. Goodbye, have a nice day! I’ve got an amazing promotion for you at Burger King! It’s only avalable today! It’s 90% reduction on the menu of your choice! So if you take a 8euro menu, he will cost 80cents! It’s interesting! It’s pretty interesting! 90%… I don’t miss Burger King! At worst, we’re going now! With promotions like this, we can’t stop eating bad! Hello, a clickclick menu please! Sorry, but we have never seen this publicity! Someone gave us this in the street! Did you believe the clickclick menu? It’s the occasion, it’s sales! Do you forgive us then? What is your relation to clickbait on internet? I click but I skip the video.. I don’t watch it! To see if it’s true! Here we are friends! So this video, it was just to make YOU thinking about it! Be aware, sometimes we feed some websites or YouTube channels without realize it. And these websites and channels gain of it! So, when a clickclick video will be two fingers to convince you to watch, ask yourself the question: this video does really deserve my “click” ?