Brightening Up Ludo’s Night

Brightening Up Ludo’s Night


Cebu,
the Philippine city is famous for its breathtaking beaches. But a bit further downtown a surprise awaits in a seemingly ordinary place. This is the village of Ludo. In fact, it is a village on top of a cemetery. Wherever your look, there are graves. Ludo people put up boards against graves to put a roof over their heads. Here, graves are their safe haven and a playground for their children. It holds a little secret:
This is where the dead and the living exist side by side. The residents clean up garbage for a living
and yet never let go of hope. However, when the darkness sets in,
the realities of life crawl back in to worry the residents. The village doesn’t have the luxury of electricity
so darkness reaches them faster than in other place. The village, which lacks electricity,
has no choice but to endure the long nights. Families depend on candles, which are never enough. Even if we are in the middle of doing chores,
we cannot continue once it becomes dark. If we just had a little light at night,
our families would be better off; we could at least do something. Parents in Ludo want to provide better opportunities for their children. Samsung Electronics employees volunteered to assemble solar–powered LED lanterns to help those around the world in need of light. It’s hard to imagine how people could live without light at night. I believe lanterns are not just products with some brand-new technology. It is a beacon of hope for them. Samsung Electronics took part in the ‘Earth Hour’ campaign, turning the lights off for an hour in 44 of its offices around the world. Through this campaign, Samsung Electronics not only aims to raise awareness for environmental issues, but also provides real help by delivering solar-powered lanterns
to areas without enough electricity. These small lanterns will help brighten Ludo’s nights,
empowering villagers to pursue their dreams. I couldn’t study at night before.
But now, that I can, I am so exciced. The lanterns bring us longer days.
Now I can get more things done and enjoy more things. Once a year, Samsung Electronics is humbled with an hour of darkness. And that darkness becomes light in another place. Share the light

16 thoughts on “Brightening Up Ludo’s Night

  1. I live at the phillpines thank you for your help(:๐Ÿ˜‡๐Ÿ˜‡๐Ÿ˜‡๐Ÿ˜‡๐Ÿ˜‡๐Ÿ˜‡๐Ÿ˜‡๐Ÿ˜‡๐Ÿ‘ผ

  2. I think those families deserve a little more than a solar-powered LED lamp kit, don't you think? It's a good start to helping those families in need, but what about the times of the weather where there is rain? It sucks that our country can't even help our own people…

  3. from Bohol, at last a corporate company that has a feeling, do compassionate things to others and is connected to Mother Earth.

  4. thankyou samsung…if you can help me ican make electrecity free….bu using motor and alternator run by itselp….

  5. Thank You SAMSUNG! But the translation is kinda wrong… Would you mind if you guys will email me so i can email you back for the translation?

  6. the LED lanterns are highly appreciated but for the amount of negative feedback to the Philippines from this video, those 1000 LED lanterns are not enough. Philippines will once again be "ridiculed" for what the whole world will see on what your company "portrayed" here as Cebu Philippines. you chose an area (not a whole village nor town) full of people who do not pay electricity (hence the blackout in their place) and made it look like the Philippines is in "severe poverty" and your company came to save the day. the intention "behind the action" speaks louder than the 1000 LED lights which by the way doesn't cost that much as i myself am also donating LED lanterns (far bigger than what you donated) to our unfortunate brothers and sisters here in the country.

    i am sorry if i sound bitter rather than being thankful. i am so tired of seeing our fellow men and our country "being used" by some rich company owned by foreigners just so they could look like heroes for the sake of advertising, marketing, and PROFIT.

  7. Other Filipino are poor so what???? Samsung????
    They are happy….they tried to survive life. They will be n heaven someday….their house is perfect there. why not help them Samsung???
    God bless you all people who live there. In Jess name. Amen

  8. ์‚ผ์„ฑ์ด ์ด๋Ÿฐ ์ข‹์€ ์ผ๋„ ํ•˜๋Š”๊ตฌ๋‚˜…

Leave a Reply

Your email address will not be published. Required fields are marked *